Yowser! The people at Corona beer in Japan certainly didn’t hold back when designing their 2005 advertising campaign. The raunchy ads below, with their slogan “grind it in deeper,” seem to be likening the act of pushing a bit of lime into the bottle, to sex. Wow- I’d never made that comparison before, and I’m drooling perv.
Perhaps the pictures might be designed to inspire folks to guzzle a bottle of Corona, just to cool off.
Well, the ads succeeded in sticking in my mind but, to be honest, it wasn’t the Corona I was thinking about.
You can read more about this at Schema Magazine.