The site “What Japan Thinks” has recently posted surveys held to find out Japan’s chuhai (alco-pop) and beer imbibing habits. Here are some of the facts they learned:
62.2% of folks polled admitted to guzzling the sickly Japanese alcopops known as chu-hai (20.5% guzzling the acidic stuff down every week), with Kirin Hyoketsu being the most popular brand.

Based on the packaging, a deluded 7% thought Chu-Hai looked healthy, which might explain the popularity, although 10.9% considered chu-hai feminine (which would deter blokes who don’t want to look wussy.)
Meanwhile, the most popular beer, by far, was Asahi Super Dry, with Kirin Ichiban Shibori trailing in second place. Asahi Super Dry also has the most popular TV ads, too.

Reassuringly, 18.8% of people aren’t fussed about brands when drinking beer. Who cares? Let’s drink!
Check out all the facts and figures here.
October 21, 2008 at 1:22 pm |
Mate…
Where’s the One Cup??!!!!!
October 21, 2008 at 1:58 pm |
I think I’ve only had one of those Chuhai drink on maybe 2 occasions, both because they ran out of beer at the time.
October 21, 2008 at 8:25 pm |
I thought it was lemonade the first few weeks I was here, and was drinking it at work!
Shu- I hope you’re referring to One Cup Sake, and not “2 Girls One Cup”!
October 21, 2008 at 11:40 pm |
A beer in my hand is a good beer.
November 8, 2008 at 6:34 pm |
Yikes @ 2 girls, one cup!
Being a cheap bugger, I usually get my chuhai at Hanamasa. They sell their own budget brand, and the Lemon comes out to 7% alcohol for just 90 yen each, tax included. Awwwright.