What the…?

Any ideas what this clothes shop sign means?

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5 Responses to What the…?

  1. simaldeff says:

    IMHO it’s a misinterpretation of the A.K.A which stands for “Also known as”, from this assumption there is 2 possibilities :
    – the public relation or communication guy though it would looks cooler to write “as know as pinky” than to write “also known as pinky”. which is a strange choice as everybody in japan knows how to speak perfectly in English.
    – or the guy that chose the name just never was a well trained english speaker … which is strange as we are talking about japan here.

    Anyway it’s too late … the copyright is probably registered now..

  2. roaf says:

    Well, they are clever because people are talking about their weird name. It’s free advertising.

  3. dragonlife says:

    Condoms for your little finger?

  4. Davebo says:

    Sorry to be redundant, but I second the “A.K.A” meaning. With the popularity of English in Japan I can’t imagine a corporate store with plenty of research money would do this on accident. Either its a clever ploy to appeal the the japanese masses that speak broken englishso they can better understand it, or engrish is becoming a trending new art form in the land of the rising sun.

  5. Kirbz says:

    Hahaha, I encountered this as well in a shopping center. It’s probably a cool thing to use to attract customers. I mean, look at “Artist formally known as Prince”. He’s got something going on about him as well. Taken, it should be “known” on the sign, the store I went to had quite a few people buying up the atmosphere of this “pinky”. Well done Japan, another Engrish phrase successfully sold to the masses.

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