There’s a growing demand in Japan for the kind of high-alcohol beers and alco-pops that strapped-for-cash teenagers and homeless guys guzzle in parks in the UK. Chemical concoctions akin to Special Brew, with the power of paint stripper, aimed to get you utterly wasted for as cheap as possible.
Kirin’s new “Hyoketsu Lemon Strong”, a vodka-based alco-pop, contains 7% alcohol, and has been selling like hotcakes.
Thanks to Lemon Strong’s success, Kirin will soon be releasing “Strong Seven”, which sounds like a kung-fu movie, but is actually a happoshu (fake beer) which is also 7% alcohol.
Penny-pinching piss-heads throughout the nation are rubbing their hands with glee and anticipation.
Read more at Japan Marketing News.