Japanese Booze Stats

The site “What Japan Thinks” has recently posted surveys held to find out Japan’s chuhai (alco-pop) and beer imbibing habits. Here are some of the facts they learned:

62.2% of folks polled admitted to guzzling the sickly Japanese alcopops known as chu-hai (20.5% guzzling the acidic stuff down every week), with Kirin Hyoketsu being the most popular brand.

Based on the packaging, a deluded 7% thought Chu-Hai looked healthy, which might explain the popularity, although 10.9% considered chu-hai feminine (which would deter blokes who don’t want to look wussy.)

Meanwhile, the most popular beer, by far, was Asahi Super Dry, with Kirin Ichiban Shibori trailing in second place. Asahi Super Dry also has the most popular TV ads, too.

Reassuringly, 18.8% of people aren’t fussed about brands when drinking beer. Who cares? Let’s drink!

Check out all the facts and figures here.

5 Responses to Japanese Booze Stats

  1. Shu says:

    Where’s the One Cup??!!!!!

  2. Neil Duckett says:

    I think I’ve only had one of those Chuhai drink on maybe 2 occasions, both because they ran out of beer at the time.

  3. roaf says:

    I thought it was lemonade the first few weeks I was here, and was drinking it at work!

    Shu- I hope you’re referring to One Cup Sake, and not “2 Girls One Cup”!

  4. Tornadoes28 says:

    A beer in my hand is a good beer.

  5. Yikes @ 2 girls, one cup!

    Being a cheap bugger, I usually get my chuhai at Hanamasa. They sell their own budget brand, and the Lemon comes out to 7% alcohol for just 90 yen each, tax included. Awwwright.

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