Valentine’s Day, like everything else, has been warped by Japan’s cultural filters like a reflection in a funhouse mirror. Here’s what I had to say about it a couple of years ago.
It is traditional for Japanese women to give chocolates to the men they love on Valentine’s Day. Ladies, if you want to make more of an impression this year, why not present your loved one with some of the seasonal chocolate beer I wrote about a couple of weeks ago? Or, even better, with this heart-shaped Domino’s pizza?
Pizza and beer are surefire shortcuts to a man’s heart.
Anyway, I’m about to lapse into a diabetic coma from all the chocolate I’ve been eating, so here, for your listening pleasure, is a tacky 80s song called “Valentine’s Kiss”, sung by women in swimsuits.
And here are some amusingly dated chocolate commercials starring Japanese pop stars.