ANA’s New In-Flight Draft-Beer Service

July 13, 2010

The airline ANA are doing their best to make flying less tedious- as of July 20th, draft beer will be available on some of their domestic flights!
As Japan Probe has discovered, apparently they are the first airline to ever offer beer out of kegs.
The toliet queues will be worse, but the in-flight romantic comedies and episodes of Mr Bean might actually become watchable!
The catch is- they only offer 20 glasses of beer on each flight. So what am I going to drink for the other half of the journey?!

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Strong Off

March 25, 2010

I’ve just tried Asahi’s brand new “beer”, the oddly-named “Strong Off”, which sounds like a sexual act performed by an arm-wrestling champion. Strong Off doesn’t taste all that wonderful (like bitter, fizzy water) but is cheaply priced and has 7% alcohol content, so it’s sure to become the convenience-store beer of choice for homeless people, students, pachinko-addicts, and starving English teachers. It’s also supposedly got 60% less carbs than normal beer, so needy Atkins-diet obsessives can join in the fun too.


Japan’s Best/Worst Tattoo?

December 27, 2009

Last night I met a Japanese guy with “More Beer” tattooed across his beer-belly. He was proudly displaying it in a live-house for all to see. Apparently he uses it to order beer in foreign countries!
Hmm, maybe I should get the equivalent tattooed in Japanese kanji on my own belly.


Matrix-Style Sapporo Ads

October 22, 2009

Mari at “Watashi To Tokyo” has posted some groovy Sapporo commericals from a few years ago, featuring amazingly agile and dextrous beer-drinkers, leaping about in Matrix-style slo-mo.

But when I’ve knocked back a few Sapporro, I’m more inclined to move like this guy.


Land of the Rising Sunburn and Suntory Whiskey

July 22, 2009

Monday was “Ocean Day” in Japan, which means that the rainy season is officially over, and the summer has begun! Also on Monday it started raining for the first time in weeks and hasn’t stopped since.
All across the land there are beach bar and beer garden owners shaking their fists at the sky.
But they needn’t worry, because before long I’ll be showing up and emptying my wallet. (Unless they’ve got cheap all-you-can-drink-deals, in which case they’re truly buggered.)
Yes, summer is a always a great time for al-fresco beer-imbibing, wherever you are (except Saudi Arabia, where it’s punishable by several months in prison.)
All across Japan, department stores and hotels cover their roofs with tables, call them beer gardens, and let people go there and get pissed-up for not much money. A particular favourite of mine is the Kudan Kaikan in Kudanshita, on Tokyo’s Hanzomon line, (and that has nothing to do with the fact that the waitresses are dressed as playboy bunnies, honest.)

About an hour south of Tokyo is the Shonan beach area (where I used to live, an hour on the Odakyu line from Shinjuku) where you can sit back and sup beers and watch the sun set over the ocean, while people let off fireworks. Enoshima beach, while dirty and overcrowded, is a favourite destination of mine (and this has nothing to do with the fact that the beach is teeming with nubile college girls in bikinis, honest.)

If you despise the beach boozing because your beer gets warm in the sweltering summer heat, never fear- I’ve just learned (from Japanprobe) of an amazing new innovation which will solve your problem. An enterprising company has started selling beer mugs carved from ice, and you can buy them online for 580 yen. They last an hour in the sun, apparently.

And if you want to avoid the heat altogether, you can always pop into Ginza’s Ice Bar to cool down. It’s entirely full of ice, and is cold enough to freeze your nipples off.
I might go there, myself- it’ll be nice to stop sweating for the first time since May.


Raunchy Retro Beer Ads from Japan

July 13, 2009

To get you in the mood for the summer beach season, here are some 80s beer commercials featuring sand, curvaceous ladies in bikinis, lecherous middle-aged men, and lashings of beer.



Fish Beer? Oh God, No!

December 8, 2008

I’ve heard of drinking like a fish, but this is ridiculous.

A microbrewery in Konan City in Kochi, Japan has recently celebrated their first 10 years in business by concocting “Tosa Kuroshio Karyudo Beer,” a lager which contains dashi, the fish stock that they use to make miso soup.
Pass the sick bucket, please!

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I once accidentally put a sachet of dashi in my coffee, mistaking it for sugar. It tasted truly grotesque, so I’m sceptical of this fish beer. But if you want some and you’re in Japan, call the brewer, Tosa Kuroshio Bakshu, on 0887554111. For about 3000 yen they are selling six-packs of their various beers, including two fish beers.
Oh well, it sounds truly repulsive, but I might try a bottle, just for the halibut.

Found at Japan Marketing News