The New Craze – Chocolate Booze!

January 25, 2010

A trip to my local convenience store today revealed not one but two new chocolate-based alcoholic drinks, so I felt duty-bound to try them both and write about them here.

First is Sapporo’s new chocolate-flavoured beer, “Chocolat Brewery Bitter”. Each mouthful tasted nice for a second, then repulsive. Chocolate and beer, while yummy on their own, inherently don’t go together, and the taste was much like guzzling lager while munching on a Mars bar at the same time, which nobody ever does for a reason- it tastes grim. Now, if someone made curry beer or peanut beer…

After that I tried Asahi’s “Chocolat Cocktail” which isn’t really my kind of drink, but will probably be a success with chocolate-lovers and booze-curious teenagers, because it tastes exactly like chocolate milkshake, without a hint of alcohol to be detected (although the can claims it’s 4% proof.) The sweet-toothed will love Chocolat Cocktail, whereas Chocolat Brewery Bitter will taste horrific to beer-drinkers and chocolate-eaters alike.
But, once again, top marks for trying, Japan!

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