Japanese Booze Stats

October 21, 2008

The site “What Japan Thinks” has recently posted surveys held to find out Japan’s chuhai (alco-pop) and beer imbibing habits. Here are some of the facts they learned:

62.2% of folks polled admitted to guzzling the sickly Japanese alcopops known as chu-hai (20.5% guzzling the acidic stuff down every week), with Kirin Hyoketsu being the most popular brand.

Based on the packaging, a deluded 7% thought Chu-Hai looked healthy, which might explain the popularity, although 10.9% considered chu-hai feminine (which would deter blokes who don’t want to look wussy.)

Meanwhile, the most popular beer, by far, was Asahi Super Dry, with Kirin Ichiban Shibori trailing in second place. Asahi Super Dry also has the most popular TV ads, too.

Reassuringly, 18.8% of people aren’t fussed about brands when drinking beer. Who cares? Let’s drink!

Check out all the facts and figures here.